Course Summary:

      A Public Relations campaign is a carefully planned project based on key elements. This online Short Course provides an overview of the goals, objectives, strategies, and tactics of any Public Relations campaign.

      Learning Outcomes:

      1. Identify the key elements of the PR campaign
      2. Recognise the importance of preparation and planning
      3. Outline the basic construction of a PR campaign.

      Assessment:  Quiz

      Fee:  $ 25

      Duration:  1 hour

      CPD Hours:  1 hour




      Intakes:  Enrolments are taken throughout the year on a continuous basis.

      Study Mode:  Online

      Outcomes, Career Opportunities and Occupations:

      Undertaking this course enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours and a CQUniversity Certificate of Completion.

      Course Enquiries:  CPD-Enquiries@cqu.edu.au